PATAGONIA PROJECT:

Project type: SCAD student project

Art Director: Eve Heroux

Copywriter: Eve Heroux

Software: Adobe Photoshop, Adobe Illustrator

This project was to create a book for a brand. Being that Patagonia is an outdoor gear and active company, I took this opportunity to create an activity guide + gear book. When looking for the best products for an activity, like; hiking, mountain biking, and surfing it can be difficult to know what to buy for gear. This book is a guide that shows you the best Patagonia gear for each sport, and consumers get inspired for activities to do while looking at the book to. To add a sense of community at the back of the book, is a QR code that you can scan and add your own adventure photos to the memory album. The goal is to encourage people to get outside and make memories.

THE BOOK:

Previous
Previous

(SCAD Project) Giratoria Restaurant

Next
Next

(SCAD Project) Patagonia Pathways: Website Design