PATAGONIA PROJECT:
Project type: SCAD student project
Art Director: Eve Heroux
Copywriter: Eve Heroux
Software: Adobe Photoshop, Adobe Illustrator
This project was to create a book for a brand. Being that Patagonia is an outdoor gear and active company, I took this opportunity to create an activity guide + gear book. When looking for the best products for an activity, like; hiking, mountain biking, and surfing it can be difficult to know what to buy for gear. This book is a guide that shows you the best Patagonia gear for each sport, and consumers get inspired for activities to do while looking at the book to. To add a sense of community at the back of the book, is a QR code that you can scan and add your own adventure photos to the memory album. The goal is to encourage people to get outside and make memories.
THE BOOK: